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ISBM Answer Sheets, ISBM MBA Papers BMS ISBM Answer Sheets ISTM Answers,

ISTM Case study Papers, ISTM Solutions, ISBM Answer sheets

We at Case Study offer all types of online academic assistance, be it homework help, coursework help, case study help, Assignment help, Project Reports, Thesis, Research paper writing help.

And for each service, each subject, and each topic, we dedicate an expert writer who has knowledge in that specific field of study. Experience impeccable academic writing service like never before.

Our experts understand that the time of the customers is very precious. The professors of universities and colleges are very rigorous about the submission deadlines of projects or assignments.

We keep the quality measures for all papers which mean we will provide best essays. Our editing services are also excellent. Before submitting any essays, we will check whether the paper’s written well or not.

The high standards of academic writing will exceed your expectations. 

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ISBM Answer Sheets, ISBM MBA Papers BMS ISBM Answer Sheets ISTM Answers,

ISTM Case study Papers, ISTM Solutions, ISBM Answer sheets

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ISBM Answer Sheets, ISBM MBA Papers, BMS ISBM Answer Sheets ISTM Answers,

ISTM Case study Papers, ISTM Solutions, ISBM Answer sheets

We at Case Study offer all types of online academic assistance, be it homework help, coursework help, case study help, Assignment help, Project Reports, Thesis, Research paper writing help.

And for each service, each subject, and each topic, we dedicate an expert writer who has knowledge in that specific field of study. Experience impeccable academic writing service like never before.

Our experts understand that the time of the customers is very precious. The professors of universities and colleges are very rigorous about the submission deadlines of projects or assignments.

We keep the quality measures for all papers which mean we will provide best essays. Our editing services are also excellent. Before submitting any essays, we will check whether the paper’s written well or not.

The high standards of academic writing will exceed your expectations. 

At our Case Study services, our experts are familiar with the formatting styles that are followed in the academic world. Our experts have a great knowledge about the formatting styles such as MLA, Harvard, APA, Turabian, and many others. All types of formats for the case study help are available in our case study help services. In addition, our experts can solve the case studies as per the instructions of the customers.

The experts of our Case Study services are highly qualified and professional. We have CAs CFAs & Ph.D. on our panel who have years of experience in the writing of case study / Assignments.

At our Case Study services, our experts never plagiarize the content from the other sources for the solutions of case studies.

ISBM Answer Sheets, ISBM MBA Papers, BMS ISBM Answer Sheets ISTM Answers,

ISTM Case study Papers, ISTM Solutions, ISBM Answer sheets

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ISTM Answers, ISTM Case study Papers, ISTM Solutions, ISBM Answer sheets

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EMBA IIBMS CASE STUDY SOLUTIONS – Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company_s decision in the first month

EMBA IIBMS CASE STUDY SOLUTIONS – Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company_s decision in the first month

EMBA IIBMS CASE STUDY SOLUTIONS – Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company_s decision in the first month

 

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Artising Management

Attempt Only 4 Case Study
Case I- The Day That Wal-Mart Dropped the Smiley Face
Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What was surprising was the copy in those ads, which said nothing about low-priced toasters or new music CDs. Instead, the ads featured a photo of workers in their blue Wal-Mart smocks and a letter from Wal-Mart CEO Lee Scott. Scott’s letter was blunt and to the point: “When special interest groups and critics spread misinformation about Wal-Mart, the public deserves to hear the truth. Everyone is entitled to their own opinions about our company, but they are not entitled to make up their facts.”
Not the sort of message many would expect from a company whose television ads often feature a yellow “smiley-face” flying around a Wal-Mart store lowering prices. But it is a clear sign that Wal-Mart believes it can no longer afford to ignore several societal trends that threaten the company’s success and profitability.
Wal-Mart is the largest and most successful retailer in the world. It employs more people than any other private company in the United States (almost 1.2 million) and has world-wide sales of over a quarter trillion dollars, more than four times that of its nearest competitor. The foundation of this impressive record is the company’s ability to keep it promise of customer-friendly service and low prices.
But with success comes attention and not all of it good. Several lawsuits claim Wal-Mart shorts overtime pay and one lawsuit claimed female employees face discrimination in pay and promotions. Wal-Mart’s expansion plans have also run into trouble, as some cities and states, citing concerns ranging from low wages, inadequate benefits, environmental damage, and harm to local economies, have passed laws to make it difficult or impossible for Wal-Mart to build its giant superstores.
In response to past criticisms of its diversity policies, Wal-Mart created company-wide postings of promotional opportunities, created a new position for a director of diversity, and slashed the bonuses of managers who fail to achieve diversity hiring targets. Scott himself stands to lose $600,000 from his annual bonus if Wal-Mart does not meet diversity goals. Recent years have also seen the CEO spend more time meeting with investors, community groups and the media.
But in recent years Wal-Mart has begun to use advertising as a way of addressing criticisms that the company is not a good employer. At first, much of this advertising was “soft-sell” emphasizing happy Wal-Mart employees. The new campaign is clearly more direct: The copy seeks to address misperceptions about employee wages and benefits, noting that full-time company employees are paid an average of $ 9.68 – substantially higher than what is required by federal law (%5.15). The copy also notes that a majority of Wal-Mart employees said benefits were important to them when they chose to take a job at the retailer. Complementing the ads is a PR campaign in select cities using employees and press conferences. In Tampa, Florida, for example, employee Michael Martin told reporters, “I’m making more after working four years at Wal-Mart than I did after nine years at Winn-Dixie.” Martin, a department manager, noted, “I left Winn-Dixie because I couldn’t get a promotion. Here I got one after six months.”
Why is the company using a new approach? “For too long, others have had free rein to say things about our company that just are not true,” said lee Scott, president and chief executive office. “ Our associates [Wal-Mart speak for employees] are tired of it and we’ve decided to draw our own line in the sand.” It is too soon to know if the campaign will succeed, although some are already skeptical. According to retail marketing consultant Jordan Zimmerman, aggressive mage campaigns like Wal-Mart’s are rare and costly. And ads that directly address the company’s critics will not likely replace the company’s regular advertising (including the smiley face), which is not scheduled to change any time soon. But the new ads do constitute a small change in the nature of the dialogue Wal-Mart has with consumers and society. Only tie will tell if they help Wal-Mart to stay on top.
 EMBA IIBMS CASE STUDY SOLUTIONS – Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company_s decision in the first month
EMBA IIBMS CASE STUDY SOLUTIONS – Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company_s decision in the first month
Questions:
  1. What is Wal-Mart doing with its latest campaign? What are the difficulties involved in such an effort?
  2. A recent Advertising Age article noted that Wal-mart customers are less likely to read newspapers and more likely to watch television than the population as a whole. Why, then did Wal-mart choose newspapers for its new campaign?
  3. Analyze this Wal-Mart campaign and explain its purpose referring to the discussion in this chapter of the roles and functions of advertising. What is its primary purpose? Do you think it will be effective at accomplishing that purpose?

Welcome to Case Study Help

 
We at Case Study offer all types of online academic assistance, be it homework help, coursework help, case study help, Assignment help, Project Reports, Thesis, Research paper writing help.
And for each service, each subject and each topic, we dedicate an expert writer who has knowledge in that specific field of study. Experience impeccable academic writing service like never before.
Our experts understand that the time of the customers is very precious. The professors of universities and colleges are very rigorous about the submission deadlines of projects or assignments. Hence, the key objective of our case study help service is to deliver the assignments to the customers even before the promised submission deadlines.
We keep the quality measures for all papers which mean we will provide best essays. Our editing services are also excellent. Before submitting any essays, we will check whether the papers writer well or not. The high standards of academic writing will exceed your expectations. With our quality service, we have satisfied more number of people across the world and also work with different universities in Australia, UK, USA, Dubai, Oman, etc.

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EMBA IIBMS CASE STUDY SOLUTIONS – Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies

EMBA IIBMS CASE STUDY SOLUTIONS – Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies

EMBA IIBMS CASE STUDY SOLUTIONS – Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies

 

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Advertising Management

 

 
Case IV – Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal
To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one of the four largest agency holding companies in the world, the initials actually stand for Wire & Plastic products, the British company Sorrell used to gobble up some of the world’s most famous advertising agencies. The roster of agencies now under the WPP’s wing includes industry leaders Ogivly and Mother, Burson-Marsteller, Hill & knowlton, young & Rubicam, and J. Walter Thompson, to name just a few.
            Large conglomerates like WPP made frequent headlines in the 1990s, a period of great consolidation in the advertising industry. Faced with harsh economic and business realities, individual advertising agencies chose to give up independent existence in order to become parts of large communication companies that offered clients all the tools for an integrated campaign, including advertising, direct marketing, public relations, and sales promotion. In the new millennium, dealing with one (or several) of the four large holding companies, WPP Group (England), Interpublic(U.S), Publicis Groups (France), and Omnicom (U.S), is the way the world’s biggest advertisers do business.
            While each of the conglomerates is led by a charismatic and dynamic individual, none appears to have an edge on Sorrell, who was described in a recent Fortune article as “…confident, witty, and a tod arrogant, talking rapidly about the future of advertising and the challenges of keeping fractious clients and ad agencies happy.” Fortune also noted that “In an industry populated by shameless schmoozers, the 59-year-old Sorrell is in a league of his own.”
            These characteristics have served Sorrell well, In 2004 he squared off against rival Publicis Groups and its CEO, Maurice Levy, in pursuit of one of the last great independent agencies, Grey Advertising, New York. During the battle Advertising Age opined that Publicis had a big advantage because Levy and Grey chair Edward Meyer were friends and had spoken about merging in the past. In addition, both Grey and Publicis created ads for consumer giant procter & Gamble, while WPP agency Ogilvy & Mather counted P&G’s competitor Unilever among its most important clients. (It is customary for agencies not to work for competing accounts.) A Unilever spokesperson, asked for his thoughts about the possibility of working with an agency that created ads for his most important rival, suggested that “In the past, we’ve not seen it to be such a good idea. “But nobody familiar with Martin Sorrell was surprised when at the end of the day he convinced Grey to sign with WPP and persuaded Procter & Gamble to stay as well.
            Unlike many of his peers, Sorrell has never written a word of copy, nor has he ever penciled a print design or directed a broadcast commercial. Sorrell’s talents are organizational and strategic; although he is an expert in the world of finance, Sir Martin cautions, “I may be a bean counter, but I’m not an accountant.” To drive home the point he posed for WPP’s annual report surrounded by lima and pinto beans.
            So how does Martin Sorrell continue to win in the high-stakes agency world? His vision, developed years before most of his rivals caught on, that twenty-first-century clients would want a complete menu of marketing communication services, all of which work synergistically, is one important reason for his success. Tenacity, energy, focus, and a willingness to do whatever is needed to win are also traits that come to mind. All these are illustrated in the story of Sorrell’s drive to land Korean giant Samsung when the company put its advertising up for review in the spring of 2004. Samsung spends almost $400 million each year supporting its brands, which is reason enough for agencies to salivate for the account. Sorrell believes that the company holds even greater appeal because of his forecast that advertising growth in the twenty-first century will come disproportionately from Asia.

EMBA IIBMS CASE STUDY SOLUTIONS – Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies

EMBA IIBMS CASE STUDY SOLUTIONS – Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies

 

            So Sorrell did whatever he could to attract Samsung’s attention. Like any savvy agency head, he assigned his best people to generate creative ideas to pitch to Samsung executives. But unlike most agency heads, he didn’t stop there. After discovering that a Samsung-financed museum was having a grand opening in Seoul, Sorrell jumped on a plane and ended up being the only agency person there. Samsung executives found themselves receiving emails from Sorrell at all time of the day and night. Peter Stringham, marketing director of HSBC, a company that Sorrell landed after several years of trying, commented, “Martin can be quite persistent. He was there from the first meeting to the last. He’d pitched to us a couple of times before and not gotten the account, but he’d had his eye on it for years.”
            Needless to say, in the fall of 2004, Samsung announced it was awarding its account to WPP. In the new millennium, British knights may not wear armor, carry a crest, or rescue damsels in distress. But Sir Martin Sorrell knows how to triumph in the competitive world of advertising agencies.
Questions
  1. Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies?
  2. What qualities help Sorrell to be successful? Why are these qualities so important for his company’s success?
  3. Explain how Martin Sorrell wins clients and builds positive agency-client relationships. How does he see the agency’s role in marketing?

 

Welcome to Case Study Help

 
We at Case Study offer all types of online academic assistance, be it homework help, coursework help, case study help, Assignment help, Project Reports, Thesis, Research paper writing help.
And for each service, each subject and each topic, we dedicate an expert writer who has knowledge in that specific field of study. Experience impeccable academic writing service like never before.
Our experts understand that the time of the customers is very precious. The professors of universities and colleges are very rigorous about the submission deadlines of projects or assignments. Hence, the key objective of our case study help service is to deliver the assignments to the customers even before the promised submission deadlines.
We keep the quality measures for all papers which mean we will provide best essays. Our editing services are also excellent. Before submitting any essays, we will check whether the papers writer well or not. The high standards of academic writing will exceed your expectations. With our quality service, we have satisfied more number of people across the world and also work with different universities in Australia, UK, USA, Dubai, Oman, etc.

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IIBMS ANSWER SHEETS – You_ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service

IIBMS ANSWER SHEETS – You_ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service

IIBMS ANSWER SHEETS – You_ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service

 

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Advertising Management

 
Case VI – How Advertising Works
If It Walks Like the Aflac Duck
You’ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes and deductibles in their primary insurance coverage. Then again, if you are like 90 percent of U.S. consumers, maybe you have heard of the company. In its advertising it calls itself “AFLAC.”
            The four-year AFLAC campaign is the work of Linda Kaplan Thaler, owner of the New York agency that bears her name. Thaler’s ads are not known for their subtlety. Among her credits are the Toy’s R Us jingle “I don’t want to grow up,” and the successful campaign for Clairol Herbal Essences, featuring on “orgasmic” hair-washing experience. The Herbal Essences ads strike some as funny, others as quite possibly offensive, but sales of the product have skyrocketed to almost $700 million a year.
            In many ways Thaler’s ads hearken back to the 1960s, when it was common to feature “sex, schmaltz, chirpy jingles and ‘talking’ babies and animals,” as the New York Time’s advertising columnist Stewart Elliott puts it. Industry insiders have been known to snipe at Thaler’s work, and few would describe her campaigns as “edgy.” But as Maurice Levy, CEO of the giant advertising company Publicis, observes, “There are people who do advertising for what I call the advertising for the consumer. She is doing advertising mush more for the consumer.” Thaler herself notes, “We’re doing our job when we find ways to get people to buy things.”
            Thaler’s AFLAC ads, by almost any measure, are her best. Almost all feature a white duck desperately screaming “AFLAC” at people who need supplemental insurance. Unfortunately, the duck’s audience never quite seems to hear him. Most of the ads contain a fair amount of slapstick, usually at the expense of the duck, whose exasperated-sounding voice originates with former Saturday Night Live cast member Gilbert Gottfried. “He’s got the right answer but nobody is listening, and that’s a situation that resonates with people,” says Kathleen Spencer, director of AFLAC’s corporate communications. “There’s also just something inherently comical about a duck.”
            The campaign has been enormously successful. Since the ads first began running, brand name awareness has increased from 15 percent to 90 percent. Over the same period year-to-year sales increases have almost doubled. Dan Amos, CEO for AFLAC, believes that “our name recognition with our advertising campaign to truly help our company.” In 2003 Ad Age named the commercial featuring the duck and the Amazing Kreskin (who hypnotizes a man into thinking he is a chicken) the most-recalled spot in America.
            But what makes the AFLAC campaign truly remarkable is how little it has cost the company. The duck has a higher Q score (a measure of a character’s familiarity and appeal) than both Ronald McDonald and the Energizer Bunny, but whereas Energizer has spent almost a billion dollars over 15 years on advertising, and McDonald’s spends almost $700 million every year, AFLAC’s ad budget is only $45 million a year. There is no denying that Thaler’s work for AFLAC is a triumph of both effectiveness and value.

IIBMS ANSWER SHEETS – You_ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service

IIBMS ANSWER SHEETS – You_ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service
Questions:
  1. Some viewers don’t like the AFLAC ads. Can an ad still accomplish its intended purposes if people find it annoying?
  2. The AFLAC campaign is more than four years old. In your opinion, will the campaign stay effective for the foreseeable future?
  3. What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success?

Welcome to Case Study Help

 
We at Case Study offer all types of online academic assistance, be it homework help, coursework help, case study help, Assignment help, Project Reports, Thesis, Research paper writing help.
And for each service, each subject and each topic, we dedicate an expert writer who has knowledge in that specific field of study. Experience impeccable academic writing service like never before.
Our experts understand that the time of the customers is very precious. The professors of universities and colleges are very rigorous about the submission deadlines of projects or assignments. Hence, the key objective of our case study help service is to deliver the assignments to the customers even before the promised submission deadlines.
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