Pharmaceutical Management

What is a sales territory and why should Pharmaceutical firms go for designing sales territories

Note: Solve any 8 questions

1. Describe salient features of Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, including penalties for contravention of the provisions of the Act.

2. List out new provisions related to pharmaceuticals brought out in the Patent (Amendment) Act 2005.

3. Detail various provisions given under Pharmaceutical Policy in India.

4. Write short notes on the following:

5. a) Registration of Drugs & Pharmaceuticals in India by Foreign Manufacturers

6. b) Post Market Surveillance of Drug

7. c) Patent Co-operation Treaty

8. What is a sales territory and why should Pharmaceutical firms go for designing sales territories?

9. What is Promotion mix? Explain different elements of promotion mix of pharmaceutical products.

10. What is the difference between sales promotion and advertising? What is the usefulness of both in pharmaceutical marketing?

11. How does political environment concern the international pharmaceutical?

12. Does the marketing mix need to be modified when a firm is operating on an international level? If yes, then why? Explain your answer in the context of Pharmaceutical Industry How are new products developed in Pharmaceutical Industry?

13. Give brief account of growth witnessed by Indian Pharmaceutical Industry in last few decades. Support your answer with suitable figures.

14. Explain the concept of Product Life Cycle. Is it applicable to Pharmaceuticals?

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