Explain Warehousing and Inventory Decisions

Marketing Management

Explain Warehousing and Inventory Decisions

Answer the following question.
Q1. Explain Co-branding (10 marks)
Q2. What is Inventory Management? (10 marks)
Q3. Explain Warehousing and Inventory Decisions. (10marks)
Q4. Explain Significance of Branding. (10 marks)
Q5. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10 marks)
Q6. A New brand of a ‘Tyre–that-Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test – marketing Justify your contention. (10 marks)
Q7. Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment. (10marks)
Q8. What are the various types of Brand Extensions. Explain with necessary examples wherever required. (10 marks)

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