Advertisement expenses are usually wasteful, with no guarantee of enhanced sales

Marketing Management

Advertisement expenses are usually wasteful, with no guarantee of enhanced sales

Answer the following question.
Q1. Explain Promotion to the Dealer: Its demerits. (10 marks)
Q2. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10 marks)
Q3. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement ?Present your view – point. (10 marks)
Q4. Discuss the role & importance of physical distribution in the consumer products marketing. (10 marks)
Q5. What are the various types of Brand Extensions. Explain with necessary examples wherever required. (10 marks)
Q6. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10 marks)
Q7. Discuss the pricing techniques application to a FMCG product being launched In a highly competitive market. (10 marks)
Q8. Define pricing Describe various factors influencing the pricing decisions. (10 marks)
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