Ahmet grows tomatoes in his 100 by 100 meters garden
Answer the following question.
Q1. Describe total quality management (TQM). (10 marks)
Q2. What are the major components of a production system? Give two examples. (10 marks)
Q3. Describe briefly the “Delphi Method”. (10 marks)
Q4. A firm uses exponential smoothing with a very high value of alpha. What does this indicate with respect to the emphasis if placed on past data(10 marks)
Q5. Is there a difference between forecasting demand and forecasting sales? (10 marks)
Q6. Ahmet grows domatoes in his 100 by 100 meters garden. He then sells the crop at the local farmer’s market. Two summers ago, he was able to produce and sell 1200 kgs of tomatoes. Last summer, he tried a new fertilizer that promised a 20% increase in yield. He harvested 1350 kgs. Did the fertilizer live up to its promise? (10 marks)
Q7. “Expenditure’ incurred for advertising is wasteful. Its results are unpredictable”. Comment. (10 marks)
Q8. Explain Product Life Cycle in detail .How do Marketing strategies change as product moves. Through various stages of Life cycle. (10 marks)
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The case ‘Failure of Zee’s Sawaal Dus Crore ka’ deals with the programming strategies followed by two rival satellite television channels, Zee TV and Star Plus, in the Indian market. The success of Star Plus’ pioneering gameshow effort ‘Kaun Banega Crorepati’ (KBC) forced rival Zee TV to come up with its own gameshow ‘Sawaal Dus Crore Ka’ (SDCK). The case examines in details the mistakes committed by Zee TV, which eventually led to the failure of SDCK.The case is so structured as to induce students to think about the merits and demerits of game shows offering a large amount as prize money to garner viewership. Students should be able to understand the importance of TRP’s to garner the advertising revenue – an important source of income for the channels. The tutor can use the discussion to bring out the circumstances, which forced Zee TV to come up with SDCK, followed by studying in detail the reasons for its failure. At the end of the case-discussion, the students should have an understanding of the following issues:
-The Indian Television scenario after private players were permitted to enter the market, the emergence of Zee as a leader, with its unique programming mix and the threat it posed to STAR.
-The factors that made Zee opt for the programming of SDCK.
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And for each service, each subject and each topic, we dedicate an expert writer who has knowledge in that specific field of study. Experience impeccable academic writing service like never before.
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