Airline and Airport Management

Discuss some of the common conditions associated with discount fares if the correct cost allocation methods

1. Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and, more importantly, the need to reduce costs and increase revenues. Explain.

2. The Total Airport Management System (TAMS) is an integrated airport management system which  supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.

3. Explain how Airport billing is becoming more and more complex with surcharges, discounts and targets.

4. Explain the principles of marketing successfully the needs by thorough knowledge of current and potential markets for its airline services.

5. Discuss the segmentation variables in the Air Passenger Market.

6. Discuss possible strategies, and their advantages and disadvantages in today’s airline industry which must be followed if success is to be achieved.

Airline and Airport Management (Part -2)

1. Explain theory of product analysis in marketing and discuss the ways in which it can be applied to marketing in today’s airline industry.

2. Explain why Quality control is an essential part of the product design phase of marketing for any airline, without it, the carrier cannot know which parts of its product are weak, and where improvements are needed.

3. Discuss some of the common conditions associated with discount fares if the correct cost allocation methods are used, the passenger who pays a lower price is carried at a genuinely lower cost.

4. Analyse current developments in the field of airline distribution in an area where radical and controversial change is occurring, as carriers become increasingly adept at exploiting the potential open to them from on-line distribution.

5. Explain the fundamentals of Relationship Marketing in the airline industry which is more impressive way of describing an airline’s frequent flyer programme. 

6. Discuss the challenging and complex nature of the sales task in the airline industry through sound planning which will be essential if it is to be accomplished successfully.