Marketing Management
Explain building brands through promotional measures
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Examine the basic principles of organization Design.
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Explain the different Marketing Environments and the role of Culture and Subculture.
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Explain the importance of consumer behavior for marketers.
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Describe the techniques and methods for designing Organization Structure.
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What is the role of Consumer Behavior in marketing? Explain.
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What are the basic principles of organization Design? Explain the techniques and methods for designing Organization structure.
Marketing Management (Part – 1)
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Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Explain.
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Explain building brands through promotional measures.
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What are the probable consequences of a protracted price war? Explain giving examples.
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Explain the steps involved in a positioning process.
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What are the precautions needed for guarding against product/brand failure? Explain.
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Discuss the symptoms (according to prof. Levit) myopia can acquire in marketing.
Elective: Marketing Management (Part – 2)
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How is a business success determined? Explain.
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What are the factors outside the firm that affects the operations of a business? Explain with the help of figure?
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Explain the principal sources from which data is obtained in Market Research.
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Discuss the policies of price determination.
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Explain the sales strategies in management of sales
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What is Merchandising? Explain
MARKETING MANAGEMENT
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Explain the modern developments in the concept and practice of marketing.
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Explain the meaning and relevance of Marketing Environment.
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Explain the procedure in Marketing Planning.
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Discuss the basic principles of an organization design.
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Explain pricing policy.
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Discuss how will you select the appropriate media for advertisement.
Marketing Management
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What are the types of companies that pass through several stages of business orientation before fully adopting the marketing concept?
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What are the important areas of management and business, both the marketing concept itself and as a result, the practices of marketing management have continued to evolve and develop?
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What are the different marketing environments and their role of culture and sub culture?
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What are the various marketing procedures that happen at various product levels?
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Examine in detail the concept and importance of Service Marketing today.
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Explain the various aspects of Recruitment.
Marketing Management
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Write an essay on the Promotion Strategy in marketing.
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Explain the different Marketing Environments and the role of Culture and Subculture.
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Discuss in detail the unique characteristics of Service Marketing.
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What is a Consumer Decision Process? Explain.
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How is an Advertisement Copy developed? Explain.
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Describe Branding Decisions and functions.