Business Research Methodology

What will be the nature of data for ascertaining consumer attitude

CASE 01:  Sintex Industries Limited: Grooming with Increased Demand of Plastic

1. Discuss various stages of the research to launch this research programme

2. Define the research problem

3. Discuss the type of the research design used for this research programme

4. What will be the nature of data for ascertaining consumer attitude?

5. Discuss the scaling techniques used to measure the consumer attitude, and justify your selection of a particular scaling technique.

CASE 02: Air Conditioner Industry in India: Systematic Replacement of the Unorganized Sector by the Organized Sector.

1. What will be your sampling frame, appropriate sampling techniques, sample size, and sampling process?

2. Will you be using probability sampling technique or nonprobability sampling technique and why?

3. What will be your plans to control sampling and non -sampling errors to obtain an accurate result?

CASE 03:  Centre for Monitoring Indian Economy Pvt. Ltd:  An Independent Economic Think Tank.   

Let us consider you as an owner of a marketing research firm and assume that a multinational company firm has contacted you to prepare a detailed report on the consumer electronics market in India.  The report must be prepared in light of the market share for various companies of consumer electronics, future demand for different products of consumer electronics, profit after tax, and various other financial parameters of different companies, compete industry analysis, demographics of rural and urban market, government policies, and various other economic parameters (national income, per person income, growth rate, Gross Domestic Production (GDP), and so on), Use Indiastat.com.  CMIE products and other available secondary data sources to prepare the required report on the consumer electronics industry in India.  The report must be prepared keeping in mind he company’s requirement to launch the primary data survey.

What will be the nature of data

CASE 04: TVS Motors Company Ltd.,

Three-wheeler market is also growing in its own proportion.  In the year 2000-2001, market was covered with the demand for 2,14,000 units in a year.  This is projected to reach the 6,60,000 uits per year in the year 2014-2015.  TVS Motors is willing to cater the opportunities of three-wheeler brand “TVS KING” on the basis of customer’s response.  Assume, having this task in hand, the company decided to use both survey and observation method to collect the required response from the customer.

1) What kind of survey methods should company use to collect the required information? 

2) What will be the basis of selecting an appropriate survey technique? 

3) What observation method the company should use to collect the information related to adding new features in the product?

4) What should be the base of using survey and observation method?

CASE: 05: Castrol India Limited: A Journey from Market Growth to Market Saturation

In a multiplayer environment, customers shifting from one brand to another are common.  All the companies are coming up with unique offers not only to retain its customers but also to encroach in the customer base of other companies. Suppose CIL is also willing to examine “brand shift” from Castrol to other companies and from other companies to Castrol.

1) What kind of research strategy will it be opting? 

2) What should be the steps of this research programme? Make a blue print of this research programme.

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