BUSINESS COMMUNICATION AND ETIQUETTE

The sales team of Zenith Global has a proven track record of success with customers

Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to give them to improve their trait.

Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the same?

Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales presentation needs to be followed up with a sales letter to clinch the deal.

1. a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have shown interest in their offerings?

1. b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?

The sales team of Zenith Global has a proven track record of success with customers

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BUSINESS COMMUNICATION AND ETIQUETTE

The sales professionals of your organization are impatient and unwilling to listen to their clients

Q 1) The sales professionals of your organization are impatient and unwilling to listen to their clients. What is the importance of listening? How can you help them develop listening as a behavior? What is the one advice that you would like to give them to improve their trait.

Q 2) As a manager of a growing organization, it is your responsibility to set a high benchmark for ethical communication for your team members. Elaborate on ethical communication and its importance. What key areas would you focus on to ensure the same?

Q 3) The sales team of Zenith Global has a proven track record of success with customers when it comes to giving a presentation or participating in meetings. Despite this the conversions of prospects into customers has been surprisingly low. On deeper analysis it was found that the team struggled with their written communication. Every meeting / sales presentation needs to be followed up with a sales letter to clinch the deal.

1. a) What should the team bear in mind while writing letters to clients they have interacted with in the past and who have shown interest in their offerings?

1. b) What approach would work best to convert a neutral customer who is not aware about your products or offerings?

The sales professionals of your organization are impatient and unwilling to listen to their clients

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Our experts understand that the time of the customers is very precious. The professors of universities and colleges are very rigorous about the submission deadlines of projects or assignments. Hence, the key objective of our case study help service is to deliver the assignments to the customers even before the promised submission deadlines.

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BUSINESS ETHICS, GOVERNANCE & RISK

The New Companies Act of 2013 introduced conditional CSR spend of 2 percent

1. The New Companies Act of 2013 introduced conditional CSR spend of 2 percent – a first of its kind mandate globally. You have been retained as a CSR consultant by Acumen Logistics Services, a company providing cold storage & transport services. Which according to you will be the two or three appropriate CSR initiatives for them from schedule VII and what will be your recommendation/plan on how they should implement them?

2. In the parking lots of Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. The way it works is quietly making sense to the customers. Elaborate on the ethical and sustainable dimensions of manufacturing and marketing such a product in a country like India.

3. Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your surfing behavior and accordingly target their ads at you. You end up exposing your supposed needs unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads in the surfer’s path is known as contextual targeting.

1. What is the inherent moral issue here? Why is it an issue? What does law say about it.

1. Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior. Which side do you agree with and what are your reasons for doing so?

The New Companies Act of 2013 introduced conditional CSR spend of 2 percent

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INFORMATION SYSTEM FOR MANAGERS

The Healthcare industry is inundated with massive volumes of data generated each minute

1. A public sector bank is currently striving to differentiate itself from the competition to private sector bank in the same region. The customers at the public sector bank complain about the employees who are not informed about each customer’s needs, preferences, and interaction history. The bank has been unable to cultivate more profitable relationships with the customers’ which has impacted its growth. Their inability to proactively identify risk – elevating customer behaviour has attributed to further losses. As the Chief Information Officer (CIO) of the public sector bank, elaborate on your understanding of customer relationship management and its importance. How you would acquire, retain and create lasting relationships with the customers? How would creating these relationships help your bank?

2. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health records, mobile health apps and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data being generated by patients in different forms such as the patient report’s generated by the diagnostic labs, the data in the form of vital stats generated by the wearable devices and body patches, data from medical insurance companies, to name a few. Explain data mining and its importance in the healthcare industry. With the help of a suitable example elaborate how patient data can be used for preventive healthcare. Would you recommend the use of Data mining in healthcare?

3. a. As the Indian city of Chennai went under floodwaters following heavy rains, it became clear that the effects of a lack of planning can be devastating for small companies. Reports suggest, as many as 40 to 60 percent of small businesses never recover after being hit by natural disasters. Some companies looked on helplessly as systems went down. They found themselves drowning in a flood of complaints from enraged customers’ as the water level rose on Chennai streets. Many enterprises believe that they can survive any disaster if they put in place a robust physical infrastructure and technical expertise. But floods in Chennai confirmed that technology companies need to do more to escape the ill-effects of natural disasters. Organizations wanted to make sure that their data centers don’t shut down, and continue to function as usual. However this was in vain. Explain BCP and its importance. What factors play an important role in the successful implementation of a BCP? In your opinion, should small businesses invest in BCP?

3. b. What are ERP systems and mention five benefits of using them. With the help of an example of any company with a failed ERP implementation, highlight the main reasons companies experience failures in implementing ERP systems. What were the lessons learnt to avoid the same mistakes in future?

The Healthcare industry is inundated with massive volumes of data generated each minute

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BUSINESS STATISTICS

The following table shows the results of a survey conducted across the country

1. The above chart shows the sales of toys over a period of one year. Identify the diagrammatic representation used and derive meaningful conclusions about the sales of toys.

2. The following table shows the results of a survey conducted across the country, on 200 working professionals. The professionals were asked to identify the location of their company and the type of industry of their company. The professionals were allowed only to select one location and one industry.

Suppose a professional is selected at random

1. a) Calculate the probability that the professional is from West

2. b) Calculate the probability that the professional is from Banking

3. c) Calculate the probability that the professional is from Logistics or from North?

4. d) Calculate the probability that the professional is from Telecom and South?

3. Titan industries Ltd., India’s leading watch manufacturer was established in 1984, as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. Leveraging its understanding of different segments in the watch market, it launched a second brand, Sonata, as a value brand to those seeking to buy functionally-styled watches at affordable prices. The company diversified into jewellery in 1995 under the brand name Tanishq after taking stock of the huge opportunities and the large size of the jewellery business in India. Suppose, Titan has launched new jewellery designs under the Tanishq brand for working Indian women. Past record indicates that the mean sale of this brand, from various showrooms located across various towns is Rs. 20 million. If the distribution of the sales is normal with standard deviation of Rs. 50,000

1. a) What is the probability of obtaining sale greater than Rs. 45 million this year?

1. b) What is the probability of generating sale between Rs. 17 and Rs. 27 million?

The following table shows the results of a survey conducted across the country

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INTERNATIONAL BANKING AND FOREIGN EXCHANGE MANAGEMENT

The European Central Bank is adding half a trillion euros

Q1. Xlone Ltd is an Indian company planning to raise capital from US market. If you are the head of finance department of the Xlone Ltd suggest them various ways to do so? If company doesn’t want to list in US stock market, than how company can generate fund in USD? What are the Challenges for the same?

Q2. 1991 is the year of transformation for economy of India; LPG (Liberalization, Privatization and Globalization) policy opened the door for many foreign companies in Indian Market. In context to LPG there were many amendments in foreign exchange act. Please explain the same and compare that with the law before LPG.

Q3. FRANKFURT: The European Central Bank is adding half a trillion euros ($579 billion) in stimulus to the eurozone economy as it hopes to support growth as Europe heads into what could be a tumultuous election year. The chief monetary authority for the 19 countries that use the euro said Thursday it would keep injecting money into the economy through its bond-buying program until at least December, past the previous end date of March. It will reduce the amount of bonds it buys after March to 60 billion euros ($64 billion) a month from 80 billion euros. That effectively adds at least 540 billion euros in stimulus to the existing 1.74 billion ($1.87 trillion) effort. That’s slightly more than expected by analysts, who on average thought the ECB would extend for only six months at the same current rate.

1. Why the European Central Bank is injecting the money in the Economy?

2. How monetary policy and Export Policy are related? What is the role of Balance of Payment to improve the employment in the nation?

The European Central Bank is adding half a trillion euros

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CORPORATE SOCIAL RESPONSIBILITY

The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative

Case Study:

M/s Sun Shine is in the manufacturing of best quality ISO certified Solar Panels. The company is known for the durable solar panels having best features. The government provides subsidy to the customers buying solar panels under the Jawaharlal Nehru National Solar Mission in the country. The company has been doing well consistently over the period of years. The awareness for usage of Solar as a source of energy is increasing day by day. The company sells solar panels at the lowest possible price. The company’s vision is to light every house in the rural India.

Q1. The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative. Explain the benefits and demerits of Globalization for M/s Sun Shine.

Q2. The company plans to do CSR activity in rural India and hires you as a consultant to advice the organization for at least five CSR activities. Which one activity among the suggested five activities you would select for M/s Sun Shine. Explain the same with reason.

Q3. From the case above:

1. a) Assume you plan to implement one of the CSR activity, explain the process that you would follow for its implementation in the organization.

1. b) Explain any three voluntary codes in CSR that you would apply for the organization. Explain the benefits of the same for M/s Sun Shine.

The company wants to sell Solar Panels in Sri Lanka and Bangladesh as a part of “Go Global” Initiative

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