MARKETING MANAGEMENT

What is consumer behavior Explain characteristics and importance of consumer behavior

1. What is marketing? Explain importance of marketing for overall development of the country.

2. What is Marketing Environment? Discuss factors affecting Marketing Environment.

3. Explain Direct Marketing and online Marketing. State merits and demerits of both.

4. Explain the meaning of market demand and state elements involved in it.

5. What is Cyber Marketing? Write note on Cyber Marketing process.

6. What is consumer behavior? Explain characteristics and importance of consumer behavior?

7. Explain market segmentation. Describe its importance.

8. What do you mean by new product? Explain systematic process for developing a new product.

9. What is consumer Adoption? Explain steps consumer adoption process.

10. Explain term packing and write its functions.

11. Explain importance of packing for the product.

12. Write explanatory note on various price setting methods.

13. What is ad agency? Describe its functions and benefits.

14. What is personal selling? Discuss its characteristics and importance.

15. Explain strategic options available for market leaders.

What is consumer behavior Explain characteristics and importance of consumer behavior

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