NARSEE April-May 2023 assignment help – What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose
NARSEE April-May 2023 assignment help – What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose
9
Mar, 2023
NARSEE April-May 2023 assignment help – What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose
What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose
What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose
Research Methodology
Singapore comprises more than 60 surrounding islets and has a population of 5.7 million as of 2016 (www .yoursingapore.com). Globally, it is known for its diverse restaurant industry. Of the 27,000 food-service establishments, 21 per cent are classified as restaurants. A study was conducted on the following four theme restaurants in Singapore: Hard Rock Café, Planet Hollywood, Celebrities Asia, and House of Mao (visit www.asiacuisine.com.sg for a description of these restaurants). The questionnaire was pretested with 20 diners who had eaten at all four theme restaurants. Some revisions were made to the questionnaire based on the comments from those people. The survey was then administered to 300 participants in a questionnaire format designed to determine the participant’s perceptions of the theme restaurants. To obtain the responses from the customers, the diners designed an elaborate questionnaire. Elaborate on the steps involved in the design of a questionnaire. (10 Marks)
As the manager for Sony digital cameras, your objective is to increase market share regarding the handy cams. What information would you find helpful in achieving this goal? You choose to conduct group discussions to understand the problem. What features of focus group discussions will help in this situation? What are the advantages of using focus group discussions in this scenario. (10 Marks)
The Häagen-Dazs brand (www.haagendazs.us), with a global presence in 2020, was interested in expanding its customer base in India. The objective was to identify potential consumer segments that could generate additional sales. You have been assigned to lead this project. To meet this objective, you plan to collect primary data.
What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose? (5 Marks)
What are the pros and cons of collecting primary data for this purpose? (5 Marks)
What different attributes/ variables of data will you collect from customers? What types of primary data can be used for this purpose
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