NMIMS April,May 2023 ready assignments-What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle].
NMIMS April,May 2023 ready assignments-What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle].
Consumer Behavior
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What is Consumer Ethnocentrism? What could be the key differences between consumers who are Ethnocentric and Non-Ethnocentric? Using the example of automobiles can you connect which customer segments would exhibit Ethnocentrism and Non-Ethnocentrism (10 Marks)
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What are Rituals in the context of consumer behavior? How do Rituals create value for both marketers and consumers? Explain with examples 5 different kinds of rituals common in India and what kind of products / services are purchased during those rituals (10 Marks)
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Answer the following
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What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures that exist in India and determine which product/service purchases they influence. (5 Marks)
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What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle]. (5 Marks)
NMIMS April,May 2023 ready assignments-What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz. Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified 3 product categories for each stage of the Family Life Cycle].
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